Archive

The story here is about 'beauty that defies the ages'. Why Cleopatra? Apart from the fact that she was history's most attractive woman, not only because of her beauty but also sharp intellect, political skill, and the high-stakes wars she fought (just like the women of today), as it turns out, her gorgeous complexion was attributed to a secret; Black Seeds, a known ingredient in Nigella Therapy.

Financio x Microsoft Campaign

Accounting softwares were boring as f*** until the 'one' came along. We made Financio more interesting by showing how a combination of powers make it kickass.

BYTE-SIZED TRUTH:
The client loved the idea so much, he became the main actor.

NST - A sharper read

How did firemen caught in a blast and a collapsing tower change social media behaviour?

At a time where fake news were so widely spread, we changed behaviour and made people debate online. We helped people understand the confusion and anxiety they feel with news from various portals.The copy was written to illustrate the speed at which information spreads in a manner that is out of control.

The One-Second Take Campaign

How quickly the news gets blown out of proportion. How quickly the cloud of confusion billows. Two dramatic commercials shot on high speed to give you a second-by-second account of a devastating event.

NST's A Sharper Read gives a clearer picture.

SOCAR - More than just a car

Car-sharing platform grows 38% in users, by sharing creative (but real) use cases.

From a university and college student user-base, the brand grew overnight because the agency had just one idea in mind, "give new ideas to a diverse audience that you could use a car for a lot more than they could imagine". We saved families tens of thousands by telling them to keep their tiny city car and rent a family car on weekends. We also knew people wanted their own private space from time to time. These were just some of the use cases.

FINANCIO Launch

"I didn't know our category could look like this".

- Executives from Microsoft

User base doubled month-on-month with digital marketing. Entertainment to a boring category actually changed the category.

Who did we choose as the brand ambassador? The 'very likeable' product creator himself, Jye. Perfect for a product created by a start-up for start-ups.

SOCAR Raya

"These ads upped demand so much, it crashed the app".

Based on a really simple insight, these ads featured a 'know-it-all' who brought out the benefits of renting a SOCAR. Transit riders were missing out on the country's biggest holiday celebration because public transportation limited what they could carry and also proved to be a hassle. So a campaign that went on about all the things they've been missing created so much demand, even the app couldn't cope.

SEBARIS Branding

From logo, tagline and brand work, setting things straight made dental brand stand out from the clutter.

HOMEDEC

Everyone spoke sale, sale, sale. Until someone spoke different, and did the real selling.

With home expos literally all over the place, one ad made all eyes turned towards HOMEDEC.

TUAI Branding & campaign

Go-niche strategy sells out development in record-time; thematic profiling, property direction & marketing beat the hard-sell clutter.

From the get-go, positioning played a massive part in the conceptualisation and sales of Tuai. Hard-selling properties are everywhere, and we needed a softer sell and be more meaningful. When everyone else zigs in the clutter, zag with a bigger purpose. Targetting the sandwich generation with the idea of multigenerational-living, Tuai, the name, honors the culture of rice harvesting carried out in East Malaysia that celebrates togetherness amongst families and ages. Tuai reflects familial growth and cultivating close ties despite age gaps. The tagline “reap happiness” shows this.

FIABCI : Winner of the Malaysia Property Award 2026 - Residential High Rise Category
Asia Pacific Property Awards 2021-2022 - Best Residential High-Rise Architecture Malaysia &
Residential High-Rise Development

TREVO Video campaign

Why rant, just rent: When renting out your car becomes the practical answer to rising cost of living.

SURYA Township brand video

AGENCY SAVES CLIENT FROM '5 days of shoot in multiple locations and cost of 28 talents and crew'.

This was the early days of AI video productions, considering that, we produced something to be proud of. Since then, agency has moved on to producing better quality AI hybrid videos, working on an economy that pays real talents and production professionals.

Some of our clients